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FAQs

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VITA CACAO LOGO SURVEY

We’re refining the final Vita Cacao brand identity and would value your input.

This short survey focuses on how each logo option may look and how it would transform to a chocolate product to perform in a retail environment. Please refer to logo options 1-5 below when responding to the questions.

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VC survey graphic.jpg

SECTION 1 — FIRST IMPRESSION

Q1. Which logo stands out the most to you?

Select one
Option 1
Option 2
Option 3
Option 4
Option 5

SECTION 2 — PERCEPTION

Q2. What does this logo feel like to you?

Select as many that applies

SECTION 3 — RETAIL APPEAL

Q3. Which logo (on a packge or box) would you be most likely to pick up in store?

Select one
Option 1
Option 2
Option 3
Option 4
Option 5

SECTION 4 — BRAND FIT

Q4. Which logo best represents a “healthier chocolate” brand?

Select one
Option 1
Option 2
Option 3
Option 4
Option 5

SECTION 5 — DIFFERENTIATION

Q5. Which feels most unique versus other chocolate brands in the market?

Select one
Option 1
Option 2
Option 3
Option 4
Option 5

SECTION 6 — OPEN FEEDBACK

Q6. In one sentence, how would you describe the brand based on your preferred logo?

SECTION 7 — DEMOGRAPHIC CONTEXT

Q7. Which best describes you?

Select one
Health-focused shopper
Indulgent chocolate buyer
Functional/wellness buyer
Grocery/retail buyer
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